Spotlight on Sleepy Loco as he releases "In Mook We Trust"

Memphis, the home of the blues has definitely contributed to the sound of the rap scene since the 90s. Most people would agree that the home of Elvis has provided a trendsetting culture that continues to have a global impact through dark melodies and jookin’. As labels continue to sign talent from one of the hottest markets, Sleepy Loco has been establishing himself as one of the city's upcoming artists from the Bluff.

In 2022, the Memphis rapper followed up his fifthteen city “No Deal” promotional tour, by dropping Blu Language 2:Out The Blue. This project garnered over a million streams along with over 500,000 listeners just on his Spotify alone. The Lifted Life Ent spokesman expanded his fan base that populated after going bar for bar with featured artists such as Premo Rice “Popcorn Playa”, Starlito “Not Like Mine”, Eddie Valero “Monopoly”, TripStar “Free The Real” along with platinum producers such as Hitkidd and Blame Swagg.

Fast forward to 2023, Loco’s latest release is a EP titled “In Mook We Trust” dedicated to his uncle who inspired him to rap. On this project, unlike the trending music coming out the 901, this project contains the boom bap laced with soulful symphonies and samples. As Loco takes you on a deep journey capturing his thoughts revealing the pain he’s felt over the years. Check out ”Heaviest of Hearts”as he polishes this track over a jazzy feel with his mellow yet thoughtful approach, opening up about fighting depression to losing his uncle Mook early and grandmother to cancer. Although he provides us with pain symphonies, he pushes p on “Spaceships from Memphis” as he exemplifies a better version of himself expressing himself on lines like “I’m me 2.0, new and improved” followed with audio from a scene on The Mack. This is the first song released off this project as fans enjoyed his performance live, as he graced the stage prior to Premo Rice headlining the show. This song also has gained over 2 million views on Facebook alone. The Lifted Life CEO opens up more with lines such as “I can’t feel sh*t I need more affection, mama pray to God I get a spiritual connection” on the track titled “I Cant Feel”. By contrast, the East Memphian is more focused on staying real with himself and less concerned with the wave as he lyrically paints a canvas on tracks such as “Be Myself” and “Always Working”. In addition to the EP, he links with fellow Memphian, Don Trip on “100 Million Dollar Dreams” revealing his loyalty for his brothers and continuing to keep his brother Choppa G name alive, who died tragically in 2022. This project sonically has a different feel from the BLU Language series but gives you a more in depth formal invitation into Sleepy’s world as he transparently taps into another dimension. The year is looking bright for him as he pushes his pen proving he’s one of the best emcees rising out of one of rap music's hottest markets in the world.